If you’re attending fashion events regularly or if you have a keen eye when doing your shopping in Paris, you might have noticed that Paris is full of new fashion designers and creators that emerge more often and often nowadays. So the recipe for the success is simple: bringing innovation and standing out in order to get noticed!

This is the case of this new-brand fashion designer, Anna Ferreira who just launched her brand Anna Ferreira Paris couple of weeks ago. As you can jugde by the photos these clothes are original but there is a REAL CONCEPT in there! Her clothes are detachable and interchangeable! What does it mean? This means that you can make a new match by changing the back and the front using a simple fastening system. This way you can create your own compositions and make you looks different every time using the same items! Isn’t this awesome?

It’s a surprisingly good way to stand out as I’ve never heard of such a thing before. So yes, Anna, your idea is unique and the clothes are gorgeous. I’d define the style “classy” and “elegant”, a real french touch! But you should go and make sure by yourself!

The collection launch is held in a pop-up store at 15 rue du Pont Louis Philippe, Paris 4 so you still have time until tomorrow to go and discover this brand and to meet the creator in person.





How to support the hot weather in a city and still have an irresistible look when you go out or simply go to work? This question might be actual not only for my parisian fashionistas but also for those girls for whom the bikini season has not started yet.

I’m presenting you 3 looks of summer dresses which can fit for several occasions: office, cocktail, night-out, etc. What is common for all these 3 looks? The colors and the absence of the black. I strongly recommend to put your black clothes away for these amazing hot summer days and take the advantage of wearing simple floral, printed and colorful outfits. 

Another important thing is the choice of the fabric. This can change a lot! You may have an amazing dress on you but if you’re not comfortable on it because it’s too moulding or it makes you sweat even more, there is no sense in having that dress at all. So you might want to pay extra attention to the fabric also when you go shopping! I would recommend cotton, linen, silk, chambray, seersucker, etc.

And a last tip…this kind of dresses can be adapted to your different life events easily by only changing an accessory! If you match it with a big purse, it’s ok to go to work but pick a clutch instead and you’re ready to go to a cocktail party!

I hope this has been useful for you. What tips do you have to share to beat the summer heat and be irresistible?
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